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Keywords: Opportunity
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Journal Articles
International Journal of Contemporary Hospitality Management (2013) 25 (2): 264–281.
Published: 01 March 2013
.... Design/methodology/approach The paper outlines the theory relating to entrepreneurial opportunity and applies it to the historical case of the Fanthorp Inn, Texas, USA. The methodological approach of the paper is based on an in‐depth study into the development of one tavern using multiple sources...
