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Keywords: Partition pricing
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Journal Articles
Pricing strategies for resort fees: consumer preferences favor simplicity
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (5): 790–809.
Published: 13 July 2015
... carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee. Design/methodology/approach – An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted...
