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Keywords: Perceived autonomy
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Journal Articles
Virtual faces, real bonds: perceived autonomy and brand attitude in hospitality
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 386–406.
Published: 12 December 2025
...Xiaoyun Zheng; Murong Miao; Lu Zhang; Jieyu Jade Shi Purpose Virtual influencers are gaining increasing attention in both academic and industry contexts; however, their personal attributes, particularly their perceived autonomy, and the construction of their social personas remain under-explored...
Includes: Supplementary data
