Keywords: Perceived social media agility
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Journal Articles

Perceived social media agility and consumer responses: the roles of consumer experience and media richness orientation

Fatih Celik, Anand Jhawar, Blend Ibrahim, Sameer Hosany
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management 1–26.
https://doi.org/10.1108/IJCHM-11-2025-1612
Published: 08 September 2026
...Fatih Celik; Anand Jhawar; Blend Ibrahim; Sameer Hosany Purpose Drawing on uses and gratifications theory, the stimulus-organism-response model and media richness theory, this study aims to examine how perceived social media agility ( PSMA ) influences electronic word-of-mouth and booking...
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Includes: Supplementary data
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