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Keywords: Photographs
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Journal Articles
Analysis of the projected image of tourism accommodations: a methodological proposal
Available to Purchase
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3325–3351.
Published: 04 June 2019
...Patricia Picazo; Sergio Moreno-Gil; Dogan Gursoy Purpose Examination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through...
