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Keywords: Player type
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (5): 753–773.
Published: 06 July 2012
... in different casino service quality dimensions in the Asian leisure milieu. Casino operators should take customers' gender and player type into account and design service offerings that are more attractive to female and leisure consumers, as they represent a large potential casino clientele. Originality...
