... four categories of robotic intervention cues (role, positioning, design and communication), which provide a theoretically grounded architecture for organizing future research in F&B contexts. Theoretical gaps and future research directions are also provided, especially with regard to beverage...

...Robert Ebo Hinson; Ibn Kailan Abdul-Hamid; Ellis L.C. Osabutey Ibn Kailan Abdul-Hamid can be contacted at: ibnkailan@gmail.com 15 02 2016 22 05 2016 01 09 2016 26 10 2016 04 02 2017 All hypotheses were accepted. Market orientation and positioning jointly...

...Cailein Gillespie; Alison Morrison This paper presents a marketing perspective that may have considerable relevance within niche markets that are served by hotels positioned at the top end of the market, with distinctive lifestyle products. It considers the extent to which such products can...

... Management Profit forecasting Positioning APPLYING VALUE ENGINEERING TO ROOMS MANAGEMENT 27 T he variable costs of accommodation operations are examined and a matrix is constructed to identify areas of operation which can be improved to increase profitability. Applying Value Engineering to Rooms...