... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Market orientation and positioning have been widely recognized...

...Cailein Gillespie; Alison Morrison This paper presents a marketing perspective that may have considerable relevance within niche markets that are served by hotels positioned at the top end of the market, with distinctive lifestyle products. It considers the extent to which such products can...

... Management Profit forecasting Positioning APPLYING VALUE ENGINEERING TO ROOMS MANAGEMENT 27 T he variable costs of accommodation operations are examined and a matrix is constructed to identify areas of operation which can be improved to increase profitability. Applying Value Engineering to Rooms...