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Journal Articles

Busy stays: how the sense of busyness shapes customer relationship norm orientation toward hotels

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Jianxin Sun, Zhenrong Zhang, Baolong Ma, Xiaofei Li
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2025) 37 (10): 3327–3343.
https://doi.org/10.1108/IJCHM-10-2024-1569
Published: 23 September 2025
... with the moderating role of power distance beliefs (PDBs). Findings The results of this study indicate that customers experiencing proactive busyness prefer establishing exchange relationships with hotels, whereas those experiencing forced busyness favor communal relationships (Study 1). Status motives...
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Includes: Supplementary data
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