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Keywords: Predictive analytics
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (8): 1243–1269.
Published: 04 November 2014
... among different ethnic groups. Consumer behavior Database marketing Table games Predictive analytics Cross-selling Slots Despite marketers’ effort to promote cross-game play and the potential opportunities to leverage existing players with a variety of casino games, very little...
