Keywords: Premium pricing
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (5): 2169–2186.
Published: 03 June 2019
... tested whether a verbal commitment to defend or spread positive WoM about their beer style strengthens loyalty between beer style consumers and their beer style. Findings Satisfaction of beer style consumers toward their beer style does not lead them to be willing to pay a premium price...

or Create an Account

Close subscription notice
Close access options