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Keywords: Presence-emotion-intention (PEI) theory
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (11): 3651–3673.
Published: 26 March 2024
... Presence-emotion-intention (PEI) theory In addition, vividness is a major dimension of evocative imagery concerned with the strength and clarity of tourists’ impressions (Kounavis et al., 2012). The vividness of VR is conducive to the learning and viewing of participants, which...
