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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (4): 1175–1198.
Published: 16 July 2024
...M. S. Balaji; Yangyang Jiang; Yogesh K. Dwivedi; Abhishek Behl; Kokil Jain Purpose This paper aims to explore the effectiveness of 360-degree virtual reality (VR) videos compared to traditional preview modes in shaping customer perceptions and behavioral intentions toward the hospitality service...
