... VFM index, thus demonstrating the superiority of the proposed index for managerial decision-making. Design/methodology/approach PIM-DEA software was used to develop an input-oriented DEA model with one input (i.e. the median price) and six outputs (i.e. the standardized scores of cleanliness...

...Khaldoon Nusair; Hae Jin Yoon; Sandra Naipaul; H.G. Parsa Purpose The purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions...

... achievable revenue levels reported in a previous theoretical study ought to be re‐calculated because the assumptions used were not supported by the study's findings. Practical implications The study demonstrated yet again that price affects the booking decision beyond the monetary value. It sends...

... and that they become an effective and efficient communication resource, at no cost to the firm. Prominent among the antecedents that determine the level of customer satisfaction are perceived quality and total perceived price. The research carried out shows that perceived quality has a direct and positive impact...