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Keywords: Pro-environmental self-identity
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (5): 1804–1826.
Published: 11 March 2025
... effectiveness, perceived environmental responsibility and pro-environmental self-identity (as individual factors); and social norms as social factors, on customers’ engagement in sustainable consumption (CEISC) and subsequent pro-environmental behaviors (PEBs). Design/methodology/approach An age-based quota...
