... with OF. This is because such alignment generates better response power to changing needs as the firm becomes more mobile, responsive and agile to rapidly identify market trends, adjust internal operations and respond quickly to new market demand. Competitive advantage Process innovation Product innovation...

...Meehee Cho; Mark A. Bonn; Su Jin Han; Sora Kang Purpose The purpose of this study is to better understand the effects of independent restaurant partnerships upon product innovation associated with performance by investigating differences in business situations between startup and established...