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Keywords: Projected image index
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Journal Articles
Analysis of the projected image of tourism accommodations: a methodological proposal
Available to Purchase
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3325–3351.
Published: 04 June 2019
... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Photographs Content analysis Visual elements Tour operators Pictures Projected image index In an industry as competitive as the lodging industry, companies need to find ways to create...
