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Keywords: Public pressure
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (7): 2410–2427.
Published: 05 May 2021
... of green practices. The study also attempted to provide insights into the adoption of green event practices by identifying the moderating roles of green organization image and public pressure. Design/methodology/approach Data analysis was conducted based on 207 useable responses from event planners...
