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Keywords: Purplewashing
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Journal Articles
Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (2): 580–601.
Published: 25 October 2024
...Yizhi Li; Xi Yu; Ruoxi Qi; James Petrick Purpose Despite the increasing popularity of women-owned businesses in the marketplace, relatively few studies in the hospitality literature have focused on these businesses. Hence, this study aims to examine the impact of femvertising and purplewashing...
