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Keywords: Qualitative market research
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Journal Articles
International Journal of Contemporary Hospitality Management (2005) 17 (2): 191–196.
Published: 01 March 2005
... contributed to the development of theory related to destination image and has presented insights that have not yet been considered in the tourism literature. © Emerald Group Publishing Limited 2005 Opinion polls Tourism Qualitative market research Another possibility is that colour could...
