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Keywords: Quasi-experimental design
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (7): 2202–2223.
Published: 01 June 2026
... Limited Licensed re-use rights only Virtual influencers Legacy restaurants Consumer sentiment Quasi-experimental design Imprinting theory Uses and gratification theory The diffusion of artificial intelligence (AI) into branding and communication is reshaping how hospitality firms...
Includes: Supplementary data
