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Keywords: Reflected appraisal of self
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Journal Articles
What drives café customers to spread eWOM?: Examining self-relevant value, quality value, and opinion leadership
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International Journal of Contemporary Hospitality Management (2015) 27 (2): 261–282.
Published: 16 March 2015
... customers to engage in eWOM. Findings – The study found significant drivers of eWOM intentions by examining self-relevant values connected with the café, such as conveying reflected appraisal of self, conspicuous presentation and self-image congruity beyond the simple evaluation of service quality...
