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Keywords: Relational benefits
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (8): 1200–1224.
Published: 04 November 2014
...Jin-Soo Lee; Seongseop Kim; Steve Pan Purpose – This paper aims to, building on the concept of relational benefits, relationship marketing investments, gratitude, satisfaction and favorable reciprocal behaviors, examine the mechanism of cultivating relationships with valued customers...
