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Keywords: Relational value
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Journal Articles
Mood regulation, customer participation, and customer value creation in hospitality services
Available to Purchase
International Journal of Contemporary Hospitality Management (2017) 29 (12): 3063–3081.
Published: 11 December 2017
.... Findings It is found that mood clarity relates directly with customer relational value; mood monitoring relates directly with customer participation as well as directly and indirectly with customer economic and relational value; and mood repair relates directly with customer participation and customer...
