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Keywords: Reputation management
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Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (2): 615–632.
Published: 13 February 2019
...Javier Perez-Aranda; María Vallespín; Sebastian Molinillo Purpose This study aims to develop a measurement model to help hotels manage their reputation within the context of online reviews and ratings platforms and evaluate the impact of this reputation management on the benefits derived...
