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Keywords: Review disconfirmation
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Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3685–3703.
Published: 22 October 2020
... of this study is to investigate the influence of review disconfirmation on customer online review writing behavior. Design/methodology/approach This study used a mixed-method combining online secondary big data modeling and experimental design. Findings Review disconfirmation influences customers...
