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Keywords: Reviewing effort
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Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3685–3703.
Published: 22 October 2020
...’ emotional responses embedded in the review; a customer who encounters review disconfirmation tends to exert more reviewing effort, manifested by writing longer reviews; negativity bias exists in disconfirmation effects, in that negative review disconfirmation shows more significant and stronger effects than...
