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Keywords: Ride-sharing
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (4): 1114–1142.
Published: 09 June 2023
... and recovery from the pandemic. The demand for outings is increasing in the post-COVID-19 world, leading to the recovery of the ride-sharing industry. Integrating protection motivation theory and the theory of reasoned action, this study aims to investigate ride-sharing customers’ self-protection motivation...
