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Keywords: Risks
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (5): 791–809.
Published: 06 July 2012
...E. Hachemi Aliouche; Fred Kaen; Udo Schlentrich Purpose This paper's aim is to examine the risk‐adjusted market performance of an overall franchise and three sub‐sector franchise common stock portfolios from 1990 through 2008. Design/methodology/approach Four sets of franchise sector...
