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Keywords: Robotic qualities
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Journal Articles
Perceived robotic server qualities and functions explaining customer loyalty in the theme park context
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (12): 3895–3923.
Published: 24 November 2020
... robotic functionality on customer loyalty. Originality/value The debate of whether or not to introduce and blend the growing robotic technology into the theme park experience is in its infancy. The study contributes to the theory of how robotics qualities and functions can augment customer loyalty...
