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Keywords: Rule-based classification models
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Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (6): 2176–2193.
Published: 18 January 2021
...-generated media in the form of open-ended text reviews can also serve as sources for the determination of revisit intentions. The purpose of this paper is to develop and test a rule-based classification model from big data to extract revisit intentions. Design/methodology/approach Data for this came...
