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Keywords: SCCT
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (3): 1110–1130.
Published: 25 February 2026
... becomes a central heuristic guiding trust formation and disengagement decisions. Consumer perception of response sincerity can vary based on how organizations respond to the crisis (Sandlin and Gracyalny, 2018). SCCT emphasizes that transparency and sincere acknowledgment are essential for repairing...
Includes: Supplementary data
