Keywords: Sales methods
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Journal Articles
International Journal of Contemporary Hospitality Management (2003) 15 (4): 226–231.
Published: 01 July 2003
... for restaurant managers are discussed. © MCB UP Limited 2003 Consumer behaviour Restaurants Selection Sales methods The primary function of a successful menu is communication and selling (e.g. Kotschevar and Escoffier, 1994; Hug and Warfel, 1991). When developing a menu for a new restaurant...

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