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Keywords: Sales promotion
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Journal Articles
A model of a patron's innovativeness formation toward a chain restaurant brand
Available to Purchase
International Journal of Contemporary Hospitality Management (2012) 24 (2): 175–199.
Published: 02 March 2012
... influence innovativeness, with the impact mediated by advertising effectiveness and perceived risk in a new menu trial. Advertising effectiveness significantly reduced patrons' perceived risk in a new menu trial and thus positively influences innovativeness. Lastly, it was revealed that sales promotions...
Journal Articles
Restaurant attrition: a longitudinal analysis of restaurant failures
Available to Purchase
International Journal of Contemporary Hospitality Management (1996) 8 (2): 17–20.
Published: 01 April 1996
..., the likelihood of success is proportionality diminished, which leads to the importance of developing a differentiation strategy. © MCB UP Limited 1996 Entrepreneurs Financial investment Franchising Restaurants Sales promotion Small firms As George Bernard Shaw, the English playwright...
