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Keywords: Scandinavia
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Journal Articles
Ferry Travel: A Case Study of Comparative Services
Available to Purchase
International Journal of Contemporary Hospitality Management (1992) 4 (4)
Published: 01 April 1992
... routes and local customer preferences. Focuses on this issue by describing the efforts of one of the major ferry operators on the Irish/Scottish route which is adapting the corporate product to suit local customer requirements. © MCB UP Limited 1992 Catering Marketing activities Scandinavia...
