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Keywords: Scenario research
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (3): 853–870.
Published: 25 December 2024
... guidance on developing and validating experimental scenarios. The synthesis of fragmented information in the literature resulted in a five-step process for developing and validating experimental scenarios. Research limitations/implications The resulting process serves as a first-of-its-kind research...
