Keywords: Self-identity
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (2): 482–508.
Published: 17 November 2021
...Noel Yee Man Siu; Tracy Junfeng Zhang; Ho Yan Kwan Purpose By extending the expectancy-disconfirmation theory and integrating the elaboration likelihood model, this study aims to explore the reference effects (i.e. disconfirmation and self-identity) and customer engagement that affect customer...

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