.... This mental imagery, in turn, enhances customers’ sense of presence, which is crucial for an immersive metaverse experience. The study also shows how this heightened sense of presence, alongside subjective well-being, plays a critical role in shaping purchase intentions, both directly and indirectly...

.... Findings The results indicated that sense of presence is a crucial determinant of the user’s experience, which in turn contributed positively to destination image and visit intentions. VR sickness was observed to moderate the relationship between sense of presence and user experience, especially at low...

... modeling (SEM). Findings It is revealed by the study results that staycation experiences in Hong Kong are underpinned by a full mediating effect between place attachment and experience quality is performed by sense of presence, together with consolidation of experience quality and psychological...