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Keywords: Sensory
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (6): 2144–2163.
Published: 19 September 2023
...Dušan Mladenović; Elvira Ismagilova; Raffaele Filieri; Yogesh K. Dwivedi Purpose Based on the key dimensions of the Metaverse environment (immersiveness, fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth (WOM) in Metaverse – the metaWOM. It attempts...
