..., accurately measure consumer perceptions, decode subconscious sensory experiences and dynamically adjust sensory stimulation to avoid overload. Originality/value This study proposes research propositions and future research avenues, emphasising the opportunities for developing innovative strategies...

... publicity and revisit intentions represent behavioral responses. The following sections describe each of these constructs in detail. Sensory experiences Memorable dining experiences Meaningfulness Novelty Emotion Traditional Chinese medicine restaurants In the context of growing concern...