... and enhance guest satisfaction. Originality/value This paper critically synthesizes existing research and provides both conceptual insights and practical guidance for the hospitality and tourism industry. Artificial intelligence Customer experience management Service-dominant logic Hospitality...

... Service-dominant logic Value co-creation Text mining Natural language processing Value co-creation (VCC) has gained scholarly attention in hospitality and tourism research for almost two decades. The notion of VCC implies that competitive advantage is not how a firm delivers value unilaterally...

... © 2022 Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Value co-creation Service-dominant logic Customer-dominant logic Social exchange theory Systematic literature review The concept of value co-creation, which has been widely addressed...

... of such blended models. Service-dominant logic Hotels Technology adoption Conversion Consumer participation The hotel industry continued its efforts to deploy information systems (IS) to engage consumers and offer high-value experiences (Dickinson et al., 2016). A particular group...

... research with Kumar et al. (2010) ’s customer engagement value framework. Instead of serving as a mediator, mobile app was regarded as one of the indispensable actors involved in value co-creation. China Value co-creation Service-dominant logic e-Tourism Hotel booking Mobile app...

... recommendations for hospitality research and practice. Service-dominant logic Hospitality Co-creation Customer engagement Willingness to pay The notion of co-creation has gained wide attention in service marketing research over the past decade (Prahalad and Ramaswamy, 2004 ; Vargo and Lusch...

.... The identification of areas that may be lacking can allow managers to develop capabilities to improve business co-creation competency. This study links the relational view with service-dominant logic that emphasizes business co-creation and service innovation as operant resources and a key fundamental source...

... concerning IC. It provides a promising framework for understanding IC reporting in the hotel industry. Hotels Intellectual capital Service-dominant logic Intangible resources Despite the relevance of value-creating intangible resources in the experience-rich hotel industry, issues around...

.... Additionally, the paper presents a framework for customer engagement and co-creation with relevance to hospitality transactions. Design/methodology/approach – Earlier research on co-production, co-creation, consumer engagement and service-dominant logic are discussed and synthesized. Based...