... to identify how social and internal factors influence consumers’ self-expressive benefits and perceptions of response efficacy resulting in intentions toward plant-based food decisions. Design/methodology/approach Stimulus-organism-response (SOR) theory, signaling theory and protection motivation theory...

...D. Christopher Taylor; Michelle Russen; Mary Dawson; Dennis Reynolds Purpose Applying signaling theory to Schein’s organizational culture framework, this study aims to explain how restaurants communicate that their establishments value wine through multiple cultural attributes. Design...

... Signaling Theory Consumer-Generated-Media The emergence of consumer-generated-media (CGM) platforms has revolutionized the way consumers seek information about the quality of tourism products (Nilashi et al., 2018). Social media and consumer feedback platforms such as TripAdvisor...

... on signaling theory, construal level theory and value theory, this study established an integrated research framework to explain the mechanism of CSR communication. The proposed study conducted three online experiments on a total of 463 participants. ANCOVA test and PROCESS macro were performed to analyze...

... a suppliers’ perspective, this study aims to apply the signaling theory to the booking of Airbnb listings and explore the influence of quality signals on the odds of an Airbnb listing being booked. Design/methodology/approach A binomial logistic model is used to describe the influences of different...

... but less researched topic of host quality and listing quantity and generates important practical business and policy implications. Signaling theory Airbnb Sharing economy Online trust Host quality Multi-listing host The sharing economy refers to a new type of business model that enables...