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Keywords: Slot machine player
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Journal Articles
Segmenting slot machine players: a factor‐cluster analysis
Available to Purchase
International Journal of Contemporary Hospitality Management (2013) 25 (1): 23–48.
Published: 01 February 2013
.... Design/methodology/approach The study's objectives include: understanding the demographic, gambling motivation, and gambling behavioral characteristics of slot machine players; identifying important reasons for choosing one slot machine game over another; examining player attitudes and behaviors...
