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Keywords: Social comparison theory
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Journal Articles
What is beautiful is good: attractive avatars for healthier dining and satisfaction
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (12): 3969–3988.
Published: 25 March 2024
...Fei Hao; Adil Masud Aman; Chen Zhang Purpose As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in the halo effect theory and social comparison theory, this study aims to delve...
