... chatbot. It also investigates how these effects may vary depending on the consumption context and social distance. Design/methodology/approach Two experiments were conducted to investigate consumers’ opinions about AI chatbot recommendation conciseness (concise vs verbose) and its interaction...

... The purpose of this study is to explore the three-way interaction effects among congruence type (proximal vs distal) of nonverbal ad messages, assessment perspective (internal vs external) of verbal ad messages and social distance (close vs faraway) on consumers’ visit intention. After developing...