Keywords: Social identity theory (SIT)
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (5): 1681–1700.
Published: 31 March 2026
... Science Project) (26JRZA072). AI agent Unethical behavior Moral choice Empathy Moral obligation Social identity theory (SIT) As a primary application of artificial intelligence (AI) agents in tourism and hospitality, service robots and chatbots are increasingly deployed in service...
Includes: Supplementary data

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