... that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors. To the authors’ knowledge, this study...

... gains. It extends the understanding of sport mega-events and their potential for nation branding. South Africa Stakeholders FIFA World Cup Mega-events Nation-branding Brendon Knott can be contacted at: knottb@cput.ac.za 30 09 2015 27 02 2016 12 05 2016 17 06...

... stress and burnout, a persisting challenge for the industry. Employees that are constantly subjected to a challenging work environment may experience increased levels of job stress and burnout or even leave the industry entirely. The Free State province of South Africa has a well-established hospitality...

..., process and physical evidence. Laetitia Radder can be contacted at: Laetitia.Radder@nmmu.ac.za © Emerald Group Publishing Limited 2006 Business travel Hospitality services Service levels Hotels South Africa Compared with the hotel, which is the traditional and the most...