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Keywords: Standardization
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Journal Articles
Customization and standardization in hotels – a paradox or not?
Available to Purchase
International Journal of Contemporary Hospitality Management (2005) 17 (6): 529–535.
Published: 01 October 2005
...Mette Sandoff Purpose This paper is based on the empirical study of human resources and service work and its purpose is to reveal that the international hotel industry is becoming more standardized. The argument presented here is that progressive standardization within customized service...
