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Keywords: Story telling
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Journal Articles
International Journal of Contemporary Hospitality Management (2010) 22 (5): 659–680.
Published: 13 July 2010
...@strath.ac.uk © Emerald Group Publishing Limited 2010 Narratives Hospitality management Story telling Within hospitality management literature storytelling has mostly been ignored, both as a management tool and as a form of data collection; this paper begins to address that oversight...
