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Keywords: Super 8
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Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (8): 1772–1790.
Published: 09 November 2015
... on Facebook. Design/methodology/approach – In the case of the Super 8 Hotels Facebook fan page, 14 underlying factors related to themes, media, characteristics and time are identified in a content analysis of its posts. Multilevel regression is employed in the study to test the effects of these 14...
