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Keywords: Sustainable food consumption
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Journal Articles
The hidden cost of AI robots for sustainable food consumption: a self-awareness theory perspective
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (1): 348–365.
Published: 17 December 2025
...Biyu Guan; Xin Li; Pei Liu; Yuting Mu Purpose This study aims to draw on self-awareness theory to examine whether and how service agent type ( AI robot vs human) influences consumers’ sustainable food consumption via public self-awareness, and whether this effect is contingent on the agent’s...
Includes: Supplementary data
